Paraguay’s Digital Economy 2025: A Bold Plan to Formalize E-Commerce

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June 18, 2025

Paraguay is accelerating its transition to a digital economy. With 70% of small businesses still operating informally, the country is now unveiling a powerful initiative to boost formalization, e-commerce growth, and digital entrepreneurship.

The recently launched Digital Economy Accelerator Plan (Plan Acelerador de la Economía Digital) is designed to modernize Paraguay’s MIPYMES sector by offering education, infrastructure, legal tools, and access to financing – especially for micro-entrepreneurs selling through Facebook, WhatsApp, and Instagram.

Why Formalizing Small Businesses in Paraguay Is a Game-Changer

In Paraguay, most digital sellers operate informally, especially in rural areas or on social media. Formalization isn’t just a legal step – it’s a strategic move that:

Grants access to business loans and public programs
Unlocks participation in e-commerce platforms and logistics networks
Enables long-term growth, credit history, and tax benefits
Builds trust with customers and institutions

Without formal registration, businesses remain invisible to policymakers and financial institutions – limiting both their growth and the country’s economic potential.

Free Digital Training for Entrepreneurs in Paraguay

The plan includes a free Mini-Academy for Digital Business, offering online and in-person workshops tailored for small and micro-business owners. Core modules include:

Business registration & formalization
Mobile payments & digital banking tools
Social media marketing & digital branding
Online store setup (including Facebook Shops and WhatsApp Business)
Access to financing options (public and private)

This practical education initiative helps small vendors turn their side hustle into a scalable, legal enterprise.

Social Media and Marketplace Sellers: Target of Paraguay’s Digital Push

With over 52% of the Paraguayan population using Facebook, many informal entrepreneurs are already active in digital commerce. But most of them lack formal tools, digital payments, or training.

The new plan specifically targets this demographic with:

Awareness campaigns on TV, radio, and social media
QR code payment implementation
Case studies and success stories from local sellers
One-on-one digital coaching

Expanding Internet Access and 5G Infrastructure in Paraguay

Digital inclusion starts with infrastructure. Paraguay’s government and partners are investing heavily in:

Expanding fiber optic networks to underserved areas
Rolling out 5G coverage in urban centers
Creating free Wi-Fi zones for rural entrepreneurs

Improved access to high-speed internet is projected to boost GDP by over 2% in the next three years, especially by enabling digital trade and remote education.

Government and Fintech Partnerships to Support the Digital Economy

To ensure long-term success, the program is supported by:

Simplified regulatory frameworks for digital commerce
Partnerships with fintech companies and local banks
Launch of a single-window portal for business registration
Introduction of cybersecurity standards for small businesses

This creates a safe and seamless environment for launching and scaling digital ventures.

Tracking Progress and Measuring Impact of the Digital Economy Accelerator Plan

The plan includes real-time tracking of its outcomes through:

Surveys and focus groups with business owners
Data dashboards on formalization rates
Periodic public reports and feedback mechanisms

This data-driven approach ensures transparency and allows for iterative improvements to the plan.

Success Stories from Paraguay’s Digital Entrepreneurs

Early adopters of digital tools in Paraguay are already seeing results:

Rebajas.com optimized logistics and grew national reach
Majo Gimenez Calzados doubled their customer base with Instagram campaigns
Nuestras Manos increased sales after implementing QR payments and influencer marketing

These businesses prove that with minimal support, even small vendors can scale.

Why Paraguay Is Poised to Become a Digital Economy Leader in South America

With a young population, growing connectivity, and a government focused on financial inclusion, Paraguay is becoming a rising star in South America’s digital transformation.

As the world shifts toward remote work, mobile payments, and decentralized commerce, Paraguay’s commitment to digital development offers real opportunities for:

Foreign investors
Local entrepreneurs
Policy innovators

Final Thoughts: A Turning Point for Digital Inclusion in Paraguay

The Digital Economy Accelerator Plan represents more than just a policy – it’s a vision of inclusion, growth, and innovation. With the right implementation, Paraguay could become a regional hub for small business digitalization, fintech adoption, and inclusive economic development.

According to DataReportal’s 2024 report, internet penetration in Paraguay has reached 82.9% of the population, with over 5.78 million users.

Meanwhile, PaymentsCMI highlights that Paraguay’s e-commerce market is growing at a rate of 28% annually and is projected to reach $1.5 billion by 2027.

Government support is also key. The Digital Agenda of Paraguay outlines a national strategy to modernize digital infrastructure and promote formalization in the digital economy.

Looking to obtain legal residency in Paraguay, invest in property, or relocate with confidence?

Our team specializes in assisting international clients with all key aspects of moving to and investing in Paraguay, including:

Legal residency and immigration support
Purchase of land, apartments, and investment properties
Company formation and legal structuring
Tax optimization for individuals and businesses
Guidance on long-term stays, relocation, and local compliance

With on-the-ground presence in Asunción and multilingual support in English, Spanish, and Polish, we offer trusted expertise and personalized assistance every step of the way.

If you’re considering Paraguay for lifestyle, investment, or strategic relocation, we invite you to get in touch with us for a confidential consultation.

Contact us to discuss your goals and receive expert guidance tailored to your needs.